Over the period of time, Google has withstood numerous changes in its algorithms as well as in the criterion to understand the content over the internet to make itself smarter to help the users to provide better search results.
Over the series of improvements comes the voice search assistance. Google’s voice search assistance called, Google Assistant has undergone a number of changes since its deployment.
Apart from Google Assistant, there is the number of leading players like Apple’s Siri, Amazon’s Alexa, Bixby by Samsung Electronics and Cortana by Microsoft.
The sole aim of this platform is to provide convenience to the users in the position to become a searching standard in the near future.
Being the fastest growing form of search and the heavily invested area has led the smartphones to include the voice search facility for the comfort of the users.
As more and more gadgets are subject to voice search, the website owners are proceeding towards this type of search when creating the content on the internet.
This is where Search Engine Optimization comes into action for the voice search results. According to Google, 20% of mobile queries are voice searches.
Till date, the tech giants have invested millions of dollars for voice search optimization featuring its potential indicator. Evolving over the time, the Giants have reduced the error rate on the voice search results, positively impressing its user experiences.
Since every organization wants to drive traffic to their website, so internet marketers are taking the advantage by incorporating voice search in order to capitalize on the increasing number of people who are using voice for web search.
There are some encouraging flashpoints which have diverted the minds of SEO professionals. Some of them are as follow.
Long tail keywords
People generally use voice search to ask questions instead of using a single word as the search string. Therefore, the use of long-tail keywords will definitely enhance your search visibility.
Focus content on answering FAQS
As previously quoted, the voice search generally includes questions. So, publishing the content that has answers to words such as "why", "who", "what" and "how" can make your content rank easily on the search engine.
Consider the questions people are more likely to ask
Research on the questions that people are asking regarding your business and then provide appropriate and concise answers to those questions in your content.
Develop content with an informal tone
The voice search questions can be formal as well as informal. Majority of asked questions have an informal tone. Therefore, informal tone for questions should be on prime focus.
Try out voice search
Research on voice search practically and analyze the results obtained. This will enhance your strategies for the keyword research resulting in the overall success.
Evaluating the predefined success of voice search results, it can be concluded that it is going to skyrocket in the near future. The competitive IT consulting agencies have already started working on it to gain its long-term results.
For more details, visit us at www.evincedev.com
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| Why you need to optimize your website for Voice Search? |
Apart from Google Assistant, there is the number of leading players like Apple’s Siri, Amazon’s Alexa, Bixby by Samsung Electronics and Cortana by Microsoft.
The sole aim of this platform is to provide convenience to the users in the position to become a searching standard in the near future.
Being the fastest growing form of search and the heavily invested area has led the smartphones to include the voice search facility for the comfort of the users.
As more and more gadgets are subject to voice search, the website owners are proceeding towards this type of search when creating the content on the internet.
This is where Search Engine Optimization comes into action for the voice search results. According to Google, 20% of mobile queries are voice searches.
Till date, the tech giants have invested millions of dollars for voice search optimization featuring its potential indicator. Evolving over the time, the Giants have reduced the error rate on the voice search results, positively impressing its user experiences.
Since every organization wants to drive traffic to their website, so internet marketers are taking the advantage by incorporating voice search in order to capitalize on the increasing number of people who are using voice for web search.
There are some encouraging flashpoints which have diverted the minds of SEO professionals. Some of them are as follow.
- The average voice search result page loads in 4.6 seconds (52% faster than the average page).
- Almost 70.4% of Google voice search result pages displayed are secured with HTTPS.
- The typical voice search result is only 29 words in length.
- About 36.4% of voice search results come from pages that use Schema which is only slightly higher than the worldwide average of 31.3%.
- Authoritative domains tend to outshine non-authoritative domains by significantly producing more voice search results.
- Content with high levels of social engagement tends to perform well in voice search.
- Appearing in a Featured Snippet may help you rank in voice search.
Long tail keywords
People generally use voice search to ask questions instead of using a single word as the search string. Therefore, the use of long-tail keywords will definitely enhance your search visibility.
Focus content on answering FAQS
As previously quoted, the voice search generally includes questions. So, publishing the content that has answers to words such as "why", "who", "what" and "how" can make your content rank easily on the search engine.
Consider the questions people are more likely to ask
Research on the questions that people are asking regarding your business and then provide appropriate and concise answers to those questions in your content.
Develop content with an informal tone
The voice search questions can be formal as well as informal. Majority of asked questions have an informal tone. Therefore, informal tone for questions should be on prime focus.
Try out voice search
Research on voice search practically and analyze the results obtained. This will enhance your strategies for the keyword research resulting in the overall success.
Evaluating the predefined success of voice search results, it can be concluded that it is going to skyrocket in the near future. The competitive IT consulting agencies have already started working on it to gain its long-term results.
For more details, visit us at www.evincedev.com
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