With the widespread of digital marketing, the visual search technology made its dominance to compete in the search engine results. Here, the image itself is a query. There is no doubt that the search engines are getting smarter day by day. Most of the online marketing agencies noticed this trend and made their moves in that direction. As a result of this early prediction, they now the distinct position in the market.
As seen with voice search, the visual search saw a boost in the usage. The voice search enables the user to search for an image in the search engine by providing an image as a search query.
Some glaring Visual Search Platforms
With a growing number of visual searches taking place, let’s have a look at some trending visual search platforms in the current scenario.
Pinterest
Pinterest allows its users to highlight a specific section of the Pins to search visually similar pins. This means that Pinterest allows searching for matching images (not matching words).
Pinterest Lens lets you use your camera to discover inspired objects of the Pins to see in the real world.
Bing
Like Pinterest, Bing has also developed a smart image search web application to deal with visual search results. Bing now allows focussing on the specific locations of an image to deal with the visual searches. The focused object will then be searched as a query in the search engine.
Bing also claims that when shopping intent is found, the results also show the product description with all the related details.
In comparison to Pinterest’s visual search, Bing offers hit and miss results. It has been seen that Bing results to search for results based on its color and shows up images matching that color.
Google
Google has made a series of moves in designing the image search platform including its own camera-based search called Google Lens to make the image search more user-friendly so that everyone access it easily.
The latest version of Goole Lens available on Google Play is accessible to numerous Android smartphone cameras. Clearly, this will increase its usage as compared to Pinterest and Bing enable Google to dominate the market space.
Google Lens have a “Style Match” feature, similar to Pinterest Lens that emphasizes on the providing the visual shopping experience to the users to purchase the items based on the visual search.
Why Brands focus on Image Organic Visibility?
There are a number of opportunities to leverage the targeted audience. The rise in the visual search means competing for images in the search engine to receive more SEO focus. Some of them are as follow:
• Descriptive image file names
• Descriptive alt tags
• Descriptive image titles
• Image sitemap submission
• Schema markup
• Open Graph tags
• Twitter Cards
What’s the next move?
The visual search will continue to become popular and more accurate in the near future. It has the ability to provide the search results in accordance with the search image as a query. Moreover, visual search when powered with augmented reality, has the potential to enhance the user experience which is the prime requirement for the majority of business owners.
For more details, visit www.evincedev.com
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| Why you need to focus on Visual Search Technology? |
As seen with voice search, the visual search saw a boost in the usage. The voice search enables the user to search for an image in the search engine by providing an image as a search query.
Some glaring Visual Search Platforms
With a growing number of visual searches taking place, let’s have a look at some trending visual search platforms in the current scenario.
Pinterest allows its users to highlight a specific section of the Pins to search visually similar pins. This means that Pinterest allows searching for matching images (not matching words).
Pinterest Lens lets you use your camera to discover inspired objects of the Pins to see in the real world.
Bing
Like Pinterest, Bing has also developed a smart image search web application to deal with visual search results. Bing now allows focussing on the specific locations of an image to deal with the visual searches. The focused object will then be searched as a query in the search engine.
Bing also claims that when shopping intent is found, the results also show the product description with all the related details.
In comparison to Pinterest’s visual search, Bing offers hit and miss results. It has been seen that Bing results to search for results based on its color and shows up images matching that color.
Google has made a series of moves in designing the image search platform including its own camera-based search called Google Lens to make the image search more user-friendly so that everyone access it easily.
The latest version of Goole Lens available on Google Play is accessible to numerous Android smartphone cameras. Clearly, this will increase its usage as compared to Pinterest and Bing enable Google to dominate the market space.
Google Lens have a “Style Match” feature, similar to Pinterest Lens that emphasizes on the providing the visual shopping experience to the users to purchase the items based on the visual search.
Why Brands focus on Image Organic Visibility?
There are a number of opportunities to leverage the targeted audience. The rise in the visual search means competing for images in the search engine to receive more SEO focus. Some of them are as follow:
• Descriptive image file names
• Descriptive alt tags
• Descriptive image titles
• Image sitemap submission
• Schema markup
• Open Graph tags
• Twitter Cards
What’s the next move?
The visual search will continue to become popular and more accurate in the near future. It has the ability to provide the search results in accordance with the search image as a query. Moreover, visual search when powered with augmented reality, has the potential to enhance the user experience which is the prime requirement for the majority of business owners.
For more details, visit www.evincedev.com
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