How to promote your eCommerce store on social media in 2019?

Social media platforms enable businesses to be in direct contact with the targeted customers. Social media marketing provides a cost-effective way to online businesses to reach millions of active users in the considerably quick span of time. This is the main reason for selecting social media as one of the most effective channels of promotion.

Today every online business are aware of it, ultimately leading to intense competition. To lead the competition, it has, however, become essential to leverage the latest social media trends and techniques for creative and consistent promotion on social media platforms.

Social Media Strategy

Let’s discuss more to conquer social media marketing.

Find the most effective platform
Identifying the most effective social media platforms is the most crucial task while planning the social media strategy for online businesses. Depending on the niche, businesses find different platforms working best for them.

For online businesses selling physical products, Instagram, Facebook or Pinterest will be the best option. Contrary to this, for service-based business, LinkedIn will be the best choice.

The preeminent approach to pinpoint most productive social media platforms would be to analyze your work profile and spy on the competitors. Going through this perspective, one may find multiple social media platforms operational for online business. In that scenario, one can either use all of them or another option would be to check the reach of shortlisted platforms and select the best one.

Run deals/promo code to attract attention
Being new and a proven method would be by giving away deals, discounts, promo codes, offers to the audiences. Providing such offers regularly on social media will keep the customers engaged, eventually turning into recurring business/sales and brand awareness.

Influence audience to connect via social media
This correlates to the above point of view. For eCommerce websites/stores developed in Magento, the so integrating social media feed extension would be a significant solution for informing the audience about the current and upcoming offers.

Magento 2 social feed extension enables the store admins to embed Instagram feed, Facebook news feed and live Twitter feed to the store in order to acknowledge the social presence.

Content
An attracting and appealing content will never miss an opportunity to engage with the audience. Speaking more prominently, people respond better to the video content in comparison to other visual content.
A good recommendation would be to pin an introductory video (30 seconds to 1 minute) at the top of the social feed so that it can be immediately noticed by the users.

Keep advertising natural
Another biggest social media trend is native advertising. Here, the native advertising means that your social media post or ad should look natural in the news feed. It should be visually compelling but it should never pressure the user to act upon it. This is because it gives a spammy look to the social media post.

Timely interaction with the users
In order to build a good customer relationship, the business owners need to be continuously in touch with the customers/clients.

On being satisfied with the service/product, the customers themselves share their positive review with others. The Magento Whatsapp share extension provides an ability to the audience to share the product Whatsapp when visiting the store on the mobile.

Use new shoppable features
A few months back in 2018, Instagram launched a new shoppable feature to tag the products in the posts and stories. This feature was shortly adopted by the retailers for increasing the sales revenue and reach new intended customers.

As technology develops at a rapid pace, so does social media. The marketers need to keep an eye on the new trends and should not hesitate to try new features offered by the platforms to meet with the ever-changing customer demands.

Promote Your Product in Social Media Communities
Joining the social media groups/communities relevant to your niche serves a good option for making the people aware. If your product is good, the audiences will come back to you after the product comparison. This brings highly interested intended customers directly to you who are really interested in what you sell or the service you provide.

Conclusion
Looking at an immense growth in social media, online businesses are day by day spending huge amounts of money on the social promotion of brand/services/products, etc.
But in order to make the best out of the social media campaigns, you need to understand the audience very well.

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